"Noni" is a mascot I designed for the Indonesian girl group under 88rising, no na. Originally featured in the music video "no na - honk! (0:47)" the cameo gained so much traction and demand by viewers the project expanded to a merch line.

The creation of the plush was supervised by me to ensure the quality and design was consistent with the character and branding. I created packaging for plush doll merchandise using a modern take on a flower batik motif (traditional Indonesian fabric pattern) and typography inspired by Indonesian food stall signs. The plush along with stickers were sold at no na’s "Island Girl" Album Release Pop-Up Experience and Jakarta Illustration and Creative Arts Fair (JICAF) 2026 in which both sold out.

Alongside the plush keychains sold at the Pop-Up Experience, there was also a photo booth in which the photo box and digital frames featured Noni eating at a food stall and posing in various poses inspired by no na's music videos.

Link to Brand Guide made in Figma ❀